Promoting US exports

Hannover Fairs USA, Inc. (HFUSA) works closely with individual US states as they disburse funds awarded through the State Trade and Export Promotion program (STEP) to support small businesses that want to attend the world’s largest business-to-business digital technology (CeBIT), manufacturing (HANNOVER MESSE) and machine tool (EMO) industry events in 2013.

The STEP program is funded through a grant from the US Small Business Administration (SBA). The aim of the STEP Initiative is to increase the number of small businesses that are exporting and increase the value of exports for those small businesses that are currently exporting. In fiscal year 2011, SBA awarded 52 grants totaling $30 million. The average value of grant awarded was $577,000.

The State of Washington attended HANNOVER MESSE 2012 with several companies funded under STEP, exhibiting in the US Energy pavilion. Commenting on the experience, Andrew Crowder, Clean Technology Export Program, Washington State Department of Commerce stated, “All of our state’s attending companies registered impressive results. For instance, B&G Machine entered a multi-year contract with a German diesel engine manufacturer, Demand Energy Networks established relationships with a group of electrical power authorities, Enertechnix was offered financial aid to establish an assembly facility in Germany, and Hydrovolts generated several hundred leads.

“The State of Washington will return to HANNOVER MESSE 2013 with a sizable group of companies. The scale of the show and the global character of the attendees and exhibitors is unmatched, and we see this as the beginning of a long-term partnership.”

Each state in the US receives STEP funds based on a single application to the program each year. Activities authorized include participation in foreign trade missions and market sales trips, subscription to services provided by the US Department of Commerce, design of international marketing products and campaigns, export trade show exhibits, training, and other efforts aligned with program goals.

Hannover Messe USA and the STEP initiative are helping small businesses attend CeBIT from 5-9 March, 2013, HANNOVER MESSE from 8-12 April, 2013, and EMO from 16-21 September, 2013. Each show is held annually in Hannover, Germany.

The benefits available to participating businesses include a reduction in the cost of exhibition space of up to 50 percent, help with travel and lodging expenses, matchmaking services for valuable, pre-qualified new business leads and co-branding with the state and other US trade fair partners.

Any company looking to take advantage of these benefits at CeBIT can contact Marsha Winston at (609) 987-1202, ext. 238 or
For HANNOVER MESSE contact Ulli Hammer at (609) 987-1202 x 205 or and for EMO contact Donna Hyland at (908) 735-0559 or

About CeBIT
CeBIT is the world’s largest and most important event in the business-to-business digital economy. Staged annually every spring by Deutsche Messe in Hannover, Germany, CeBIT was established as a stand-alone event in 1986. Boasting a unique mix of expo, conferences, keynotes, corporate events and business lounges, CeBIT is second to none in lead generation and stimulation of business growth.

CeBIT takes place from 5-9 March, 2013 and will feature four platforms – or showcases – dedicated to specific areas of application:

CeBIT pro highlights secure and efficient information technology, telecommunications and online services solutions for today’s business enterprises.

CeBIT gov showcases the latest information technology, telecommunications and online services solutions for public administration and healthcare.

CeBIT life presents high-tech trends, as well as technologies and applications for all areas of today’s smart and mobile digital lifestyle. 

CeBIT lab features trailblazing solutions and emerging information technology, telecommunications and online services trends for the world of tomorrow.

About HANNOVER MESSE (the Hannover Fair)
The world’s leading showcase for industrial technology is staged annually in Hannover, Germany. The next HANNOVER MESSE will be held from 8-12 April, 2013 and will feature Russia as its official partner country.

HANNOVER MESSE 2013 will comprise 11 flagship fairs:
Industrial automation
Motion, drive & automation (MDA)
Digital factory
Industrial supply
Surface technology
Research & technology.

The upcoming event will place a strong emphasis on industrial automation and IT, energy and environmental technologies, power transmission and control, industrial subcontracting, manufacturing technologies, services and R&D.

About EMO
The EMO Hannover, the world of metalworking, will be held from 16-21 September, 2013. The motto of this globally prestigious trade fair is "Intelligence in Production". Exhibitors from all over the world will be spotlighting their solutions for the challenges of an internationally focused industry in the 21st century. 


Larry Turner

CEO, Hannover Fairs USA

Larry Turner is CEO of Hannover Fairs USA (HFUSA), a provider of access and tools to accelerate sales and market penetration through Deutsche Messe’s portfolio of global events.

HFUSA provides global fair exhibitors lead generation and product launch support across target buyers and distribution networks worldwide. It works closely with exhibitors to help them maintain their competitive position on and off the show floor and to connect with a broad range of new market audiences. For more information, visit