What's your tagline?

With the explosion of social media, you’re hearing a lot about personal brands again. Andy Warhol’s infamous 15 minutes of fame is now a reality for anyone who can upload a video to YouTube or create a blog. 

However, as a project manager, when I think of personal brands, I like to think about it in terms of how people experience you. What do people think about you? What’s your reputation? 

Let’s turn those questions around. How do you want people to think of you? What do you want your tagline to be? If you think about what you want to accomplish this year, what is your mantra?

Think of a word or a tagline that will inspire you this year. Some people like the clarity of a single word like SIMPLIFY. Others get more inspired by a tagline like Nike’s famous Just Do It.

My tagline for the year is ENERGIZE, because I plan to wrap up my first round of energy self-sufficiency projects around the country as part of my Cheetah Power initiative. I also need to keep my energy high for all the Cheetahs around the world who are practicing fast and fantastic project management. 

In a survey conducted by taglineguru.com, here are their top 10 all time taglines, just to get your creative engines roaring.

1. Got Milk? (1993)    California Milk Processor Board


2. Don’t leave home without it. (1975)          American Express


3. Just do it. (1988)     Nike


4. Where’s the beef? (1984)    Wendy’s


5. You’re in good hands with Allstate. (1956)           Allstate Insurance


6. Think different. (1998)       Apple Computer


7. We try harder. (1962)         Avis


8. Tastes great, less filling. (1974)      Miller Lite


9. Melts in your mouth, not in your hands. (1954)     M&M Candies


10. Takes a licking and keeps on ticking. (1956) Timex


Once you have your tagline, here are some ways to bring it to life.

Write your tagline down or create a simple graphic of it, and post it where you can see it. What we can visualize, we can make happen.


Think of 3-5 specific behaviors you need to model for your tagline to be experienced by others. For example, if your tagline is SIMPLIFY, what are you going to do so people can experience you as someone who simplifies things? Are you going to create agendas and email them at the start of a meeting? Are you going to come up with a new way for your team to collaborate online? Are you going to be a rallying cry and driver for getting rid of time-wasting tasks?


Build into your year four things (one for each quarter) that would be significant achievements underneath the mantle of your tagline. If SIMPLIFY were my tagline, I might donate all the things I no longer use to the Salvation Army or a local charity.


When you’re writing a project plan, ask yourself what you might include in your plan to show your tagline in motion. Your tagline is really a tangible way to motivate yourself to be the person and project manager you want to be.


Michelle LaBrosse

Founder of Cheetah Learning

Michelle LaBrosse is an entrepreneurial powerhouse with a penchant for making success easy, fun and fast.  She is the founder of Cheetah Learning, the author of the Cheetah Success Series, and a prolific blogger whose mission is to bring project management to the masses.

Recently honored by the Project Management Institute (PMI), Cheetah Learning was named Professional Development Provider of the Year at the 2008 PMI Global Congress. A dynamic keynote speaker and industry thought leader, Michelle was previously recognized by PMI as one of the 25 Most Influential Women in Project Management in the world.

Michelle is a graduate of Harvard Business School and also holds engineering degrees from Syracuse University and the University of Dayton.

She lives in Nevada with her family and likes to rejuvenate in Alaska where you’ll often find her kayaking, hiking, and riding her motorcycle.


PMP is a registered trademark of the Project Management Institute.