The deal, which has been announced as being worth 7.5 billion euros, will see JAB adding the brand to what is already an impressive stable of similar products including Caribou Coffee and Peet’s Coffee & Tea.
JAB was already the largest shareholder in DE Master Blenders, which itself also owns Senseo coffee and Pickwick Tea, with a stake of more than 15 percent.
JAB, which is the investment vehicle of the powerful Reimann family, is thought to be looking to build a beverage company that it hopes to eventually rival the global leader Nestle. Last year alone Nestle sold approximately $17.12 billion worth of coffee across the globe, while Mondelez International came in second, according to Euromonitor International, with sales of $8.32 billion.
