The Pakistan Software Houses Association for IT & ITES has a delightful acronym, P@SHA. Now president of the association, Jehan Ara joined about eight years ago, “so I’m not responsible for the name!” she says. P@SHA was founded in 1992 by nine technology companies, but its membership has since grown to include more than 400 of the country’s largest software houses, product development centres, BPO companies, animation and new media studios and consulting and system integration companies.
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- P@sha-APAC.Telecoms-Mar13-Bro-s.pdf