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David Falzani, CEO of business consultancy Polaris Associates and president of the Sainsbury Management Fellowship, says engineers need to get a taste for marketing.
When the opportunity came along to develop a local crisp I jumped at the chance. The client, Quex Foods, manages 2,000 acres in Kent. After years of supplying the multiples, they wanted higher value-add products and suspected that crisps could do the trick.