A recipe for success
The South African arm of General Mills has a reputation for quality among its six million customersÔÇöa figure which looks set to keep on growing. Andrew Pelis talked to managing director Craig Leathwhite about the companyÔÇÖs success and its future expansion plans.
Globalisation has been the buzz word in business for a number of years now. However, when the product being distributed is food, issues of culture and taste vary greatly from country to country, providing a real challenge.