Microsoft and Yahoo! have signed a ten-year search and advertising partnership in an attempt to rival market-leading search giant Google. Under the terms of the agreement, Redmond, Washington-based Microsoft will handle the search technology and Sunnyvale, California-based Yahoo! will drive the sales for search advertising. MicrosoftÔÇÖs recently-released Bing search engine will be the search and paid search platform for Yahoo!ÔÇÖs sites. Google currently holds more than 70 percent of the global market for paid search results. Yahoo!