Fine tuning┬áIconic guitar-maker Fender is introducing lean to the factory floor and creating a learning organization. Gay Sutton talks to senior vice president of global manufacturing Russell Espinosa and discovers how a disciple of Taiichi Ohno is sharing his knowledge to keep the company rocking. Think Fender and the name conjures up an image of mighty power chords, screaming guitar solos and sheer rock ÔÇÖn roll. The guitars themselves have achieved iconic status.