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The deal with Tango, which boasts 200 million users, forms part of Alibaba’s hopes to strengthen its presence in the mobile-messaging sector. Its move follows last months’ acquisition of one of the biggest players in the sector, WhatsApp, by Facebook in a deal valued at $19 billion.
"The sheer power of free communication has changed the way we connect with others," Uri Raz and Eric Setton, founders of Tango said in a blog post. "Today, the amount of texting from over-the-top messaging apps surpasses carrier SMS."