Against the backdrop of a very public revolution in Egypt, Procter & Gamble is quietly continuing to pursue its ongoing commitment to investment and growth, as Alan Swaby discovers.
Even if ‘Business management during periods of revolution’actually existed as a module in MBA programmes, it’s unlikely that many would ever have to put it into practice. Yet this is the very real situation that managers at Procter & Gamble (P&G) have had to face during the Egyptian chapter of the ongoing Arab Spring.