Business is all about accepting risks but if you have the ‘do it yourself’ attitude, nothing remains out of reach, as Alan Swaby learns.
The mark of a true entrepreneurial spirit is when challenges turn into opportunities. In the 1970s, the Zamil family business in Saudi Arabia found that pioneering steel buildings to a predominantly concrete market was no easy task, as it involved educating and converting end-users to the benefits and advantages of locally manufactured steel buildings.