Technology development can often outpace an organisation’s ability to harness its opportunities. The stage is set for the digital director.
The global technology research and advisory firm Forrester faced a dilemma of unknown proportions back in August 2009 when one of its key strategists, Jeremiah Owyang, left the company for pastures new. While movement of people is a natural and regular occurrence for a business, when Owyang left Forrester he took with him his digital identity.