Jeff Daniels looks at what Peugeot in South Africa is doing to change perceptions and win a greater share of the market.
In South Africa, the perception of all things French is positive but pricey. Think of such iconic representations of France as food, wine, perfume and fashion and nobody disputes their quality. It’s just that they are often thought of as being in a price bracket that is more gift than everyday commodity.
DOWNLOAD
EMEA-Nov11-B1-Peugeot.SA-Bro-s.pdf





