UK confectionary group Cadbury has today rejected a takeover bid from Kraft Foods, accusing the US giant of trying to buy it ÔÇ£on the cheapÔÇØ. Cadbury today officially began its defense against Northfield, Illinois-based KraftÔÇÖs $17 billion hostile bid, issuing a statement to shareholders that raised growth and profitability targets and promised enhanced shareholder returns. The confectioner is promising organic revenue growth of five to seven percent and profit margins of 16 to 18 percent by 2013.