Alan Swaby takes a look at an industrial brand that is almost as well known in the home as it is in the factory.
You know you are doing something right as a company when your brand name turns into a verb. Just as ‘to Google’ is synonymous in everyday speech with the act of searching for something on the internet, so too in some European dictionaries there is the verb ‘to Kärcher’—signifying cleaning down surfaces by means of pressurised water.
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