Most businesses know that intellectual property (IP) is important; but many are not really sure how to make the most of it. Yet a comprehensive IP strategy affects just about every aspect of a company’s day-to-day business, says Jackie Maguire, CEO of Coller IP.
When it comes to tackling IP, there are three key issues to consider. Firstly, understanding what you have and the value of it. Secondly, protecting it. And finally, looking at how to enhance and exploit it.