The past few years have been difficult trading periods for retailers and as Alan Swaby learns, even the most prestigious names in the business have had to learn new tricks.
“Anyone who doesn’t think that a business has to reinvent itself periodically,” says Hilton Mer, executive chairman of Stuttafords—South Africa’s most prestigious department store—“is deluding themselves and by so doing, will prejudice the sustainability of the business. One has to be proactive in keeping in touch with markets and consumers.”
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