
A positive contact centre culture is the core to providing great customer service. But what is culture and why is it so important that we understand it and work to improve it in contact centres?
To many, ‘culture’ is a fluffy term, commonly used but rarely understood. What we should all know about culture in relation to contact centres is that it is often the cause of long-standing issues that have had a negative impact on the company’s reputation for customer service and consequently, its bottom line.