Rock solid
Investment in technology and marketing initiatives has helped SmartStone to become South AfricaÔÇÖs leading supplier of cast stone products. It is now looking to expand operations internationally, as Ruari McCallion learned from James Metcalf.
The early years of this decade saw a boom in the construction industry in South Africa. During this time SmartStone rode the wave to generate phenomenal growth for itself and its licensees. But itÔÇÖs a bit harder to grow turnover and to sustain performance when things turn down.