The growth potential of Sub-Saharan Africa may be enormous, but unlocking it requires a sound grasp of a very different set of business drivers and challenges. Johan Van Zyl, manufacturing director of Kraft Foods Sub-Saharan Africa, talks to Jane Alverca.
While the West remains mired in gloom and recession, Africa’s economic star is rising. The World Bank and the IMF concur that the continent will play host to some of the world’s fastest growing economies over the next decade, driven by Africa’s immense mineral and natural resource wealth.