Keeping a brand popular for 100 years when the content is essentially the same year on year, and where there is no shortage of competitors, requires a level of commitment way beyond what is normally found, as Alan Swaby discovers.
Despite living in a mercenary world, there are often individual acts of altruism that take us by surprise and remind us that not everyone is fixated on self-aggrandizement. When these voluntary acts involve a whole city, that’s something special. And when it happens year after year… well, you get the picture.