Finding needles in a haystack┬áMineral exploration is a high risk business with more failures than successes, but one Canadian company is hoping to hit the jackpot by using a different model, as Bill Botham learns. Everyone is familiar with the dramatic rise in the price of gold. Over the past decade it has tripled in price. What may be less well known is that platinum at one point actually outstripped the price rise of gold. In 2007ÔÇô08 it skyrocketed to $2,000 per ounceÔÇôalmost twice the gain of gold.