With business under pressure to mitigate its contribution to climate change, carbon offsetting is spreading like a rash. It might make you feel good to look good, says Martin Ashcroft, but itÔÇÖs not going to save the planet. The term carbon neutral emerged last year as the latest buzzword to enter the New Oxford American Dictionary. This was not entirely due to the self-proclaimed ÔÇ£former next President of the United States of America,ÔÇØ Al Gore. The idea of carbon neutrality is spreading like wildfire, and everyone seems to be talking about it.