Coca-Cola, the world's largest soft drink company, is to create a new, uniform branding for the packaging of its global juice brands. The company said the move is part of its strategy to build on its market leading position in the juice category across the world. The new visual identity is designed to boost brand preference, improve the productsÔÇÖ appearance on the shelf, drive cost efficiencies and create consistency across Coca-ColaÔÇÖs juice brands and products. Atlanta, Georgia-based Coca-ColaÔÇÖs juice brands include Minute Maid, Del Valle, Andina and Cappy.